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Tom Johnson

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Shopitize in the news:

Shopitize features in BBC2's Food Detectives

Apr 24, 2021 4:38:11 PM

Shopitize featured in BBCs Food Detectives

Shopitize extends reach to 25 million through partnership with Johnston Press

Apr 23, 2021 1:53:59 PM

Shopitize extends reach to 25 million through partnership with Johnston Press

Using mobile to influence shopper decisions at the supermarket shelf

Jan 4, 2021 9:28:41 AM

Mobile can be used to influence shopper decisions to devastating effect if, and only if, you first understand how shoppers behave and work in rhythm with that behaviour rather than against it.

How mobile can drive shopper loyalty

Jul 29, 2021 11:17:00 AM

Shopper loyalty or having shoppers that come back to you time and time again is the key to long term success for any FMCG brand. Being able to rely on a steady stream of income from a core of shoppers allows brands to invest in attracting new shoppers and developing new products. Loyal shoppers are also more likely to influence others to purchase the same product they use.

Start-up of the week: Cashback rewards and analytics app Shopitize

Jul 29, 2021 11:12:00 AM

Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Shopitize is in the spotlight.

Why mobile is yet to impact FMCG marketing

Jun 30, 2021 11:09:00 AM

By 2015, the global big data and analytics market is expected to reach $125 billion, with visual data discovery set to grow 2.5 times faster than the rest of the market. Visual analytics, an important component of self-service business intelligence, will become a requirement for every organisation and department.

Fixing retail: From robots to redesigns ​– what can be done to save Tesco, Asda and other supermarkets?

Jun 29, 2021 10:00:01 AM

Once billed as the future of shopping, the supermarket’s appeal is on the wane as consumers turn to the convenience of online. So what can be done to save our ‘big shops’, and are they even worth saving? Cameron Clarke takes a look at what lies in store for stores over the next decade.

Budvar Sees 56 per cent Purchase Rate with Mobile Campaign

Jun 29, 2021 9:55:00 AM

Czech beer manufacturer Budweiser Budvar is celebrating its recent brand awareness campaign with shopper marketing platform Shopitize which saw 56 per cent of users who completed a brand interaction on the app going on to purchase one of company’s products. . .

Getting To Know Carl Englemarc

Jun 25, 2021 3:58:00 PM

I am the General Manager of Shopper Marketing company Shopitize. I’ve just got back from a couple of months in NYC, working on our US launch to grow the business and lead our company into the future

Reeling in the Shoppers: Three Ways to Increase Consideration

Jun 25, 2021 3:48:00 PM

Consideration is a key stage on the cyclical path to purchase, after all, it is at this very moment that a shopper chooses to buy your product or not. Getting that initial line out to them is the easy part, it simply depends on how targeted you want to be and/or the size of your budget. However, hooking them in is arguably one of the hardest stages for marketers, as you aim to exert influence in order to reel them in.