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Tom Johnson

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Shopitize in the news:

Using mobile to influence shopper decisions at the supermarket shelf

Jan 4, 2021 9:28:41 AM

Mobile can be used to influence shopper decisions to devastating effect if, and only if, you first understand how shoppers behave and work in rhythm with that behaviour rather than against it.

How mobile can drive shopper loyalty

Jul 29, 2021 11:17:00 AM

Shopper loyalty or having shoppers that come back to you time and time again is the key to long term success for any FMCG brand. Being able to rely on a steady stream of income from a core of shoppers allows brands to invest in attracting new shoppers and developing new products. Loyal shoppers are also more likely to influence others to purchase the same product they use.

Start-up of the week: Cashback rewards and analytics app Shopitize

Jul 29, 2021 11:12:00 AM

Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Shopitize is in the spotlight.

Why mobile is yet to impact FMCG marketing

Jun 30, 2021 11:09:00 AM

By 2015, the global big data and analytics market is expected to reach $125 billion, with visual data discovery set to grow 2.5 times faster than the rest of the market. Visual analytics, an important component of self-service business intelligence, will become a requirement for every organisation and department.

Closing the loop: Four reasons retargeting needs to be part of your marketing strategy

Jun 25, 2021 2:38:00 PM

The path to purchase is key to brand marketing, as it provides a means for brands to follow shoppers and engage with them at each stage of the sales funnel. However, the historical marketing emphasis has been much more focused on brand awareness as this has either been much easier or harder to measure.

Why brands and shoppers should be the Big Winners in a Supermarket price war

Jun 25, 2021 2:22:00 PM

Our own data at Shopitize now shows that just 40 per cent of total supermarket purchases are currently being made using loyalty cards, and only 45 percent of us shop at just one retailer.

Turning Brand Awareness into Sales

Jun 25, 2021 2:09:00 PM

Marketing is changing more rapidly than ever before. With the growth in the number of different retailers a shopper visits, multichannel shopping, and mobile usage, the ‘Moment of Truth’ has become much more difficult to pinpoint. Utilising awareness to drive sales is the key to most marketing campaigns, yet in the retail space, especially FMCG, brands can do even more to fulfill this potential.

Are you making the most of big data in the Christmas build up?

Jun 25, 2021 1:23:00 PM

A separate study by marketing company Shopitize found that brand loyalty is an increasingly unreliable factor, with 55 per cent of shoppers splitting their grocery shopping between at least two stores, and 29 per cent shopping with at least three different retailers.

Walkers Crisps Partners with Shopitize for Text-to-Win Redemption

Jun 25, 2021 1:02:00 PM

PepsiCo has launched a text-to-win promotion for Walkers Crisps which gives customers a chance to win a free lunch.