The Future of Brand Loyalty

Oct 20, 2021 3:48:12 PM

With mobile technology at their fingertips, the future of brand loyalty is evolving as consumers create their own "path to purchase".

When a picture is worth a thousand words…

Feb 17, 2021 11:20:00 AM

Actionable photography. Made possible by mobile technology.

Shop online … to buy offline

Jan 31, 2021 1:51:00 PM

NY and Christmas are a distant memory and even some of the NY resolutions have already been abandoned. As with most of the UK population, I recently got my credit card statements for the holiday season, which made me think….

Online grocery shopping and other fairy tales

Jan 30, 2021 11:13:00 AM

The marketing community has been re-inventing and re-packaging the tired display advertising proposition for 20 years, through digital’s continual evolutions. Can mobile as a medium resist the latest incarnations and concentrate instead on its unique ability to bridge the digital and physical Worlds?

Native vs cross-platform apps: Why Shopitize went native

Jan 27, 2021 3:54:00 PM

The eternal question, should we go native or cross-platform? This is one of the first questions to crop up when scoping a new app or a major update.

How the advertising industry lives in denial

Jan 21, 2021 9:21:00 AM

Do you enjoy advertising? If you do, you will never skip the 5-second ad that precedes a Youtube video. Your focus when reading the paper will be on the advertisements rather than in the artic

How to save £1,500 this autumn

Oct 15, 2021 12:08:00 PM

The seasons may be changing, but austerity Britain remains the same. We’re skint!

The End(game) is Insights

Jul 11, 2021 9:01:00 AM

“Am I marketing to consumers or shoppers?” It’s long been a favourite ‘science’ of the marketer or agency to try to define the difference between the two. Shopper marketing has to a large degree been seen particularly by agencies, as a rather more direct and intrusive activity than “proper” marketing and too often been labelled “sales promotion”.

Shopitize Smart (phone) Shopper Marketing

Jul 5, 2021 9:23:00 AM

Shopper Rewards remain effective, but need to be smart…

Fully-engaged with shoppers?

Jul 1, 2021 10:16:00 AM

How (and why) do Shopitize users engage with brands?