Terms of website use and privacy policy

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website www.shopitize.com (our site), whether as a guest or a registered user. Please read these terms of use carefully before you start to use the site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

Information about us

www.shopitize.com is a site operated by Shopitize Limited ("We"). We are registered in England and Wales under company number 07445751 and have our registered office at Office 36, 88-90 Hatton Garden, Holborn, London, EC1N 8PN. Our main trading address is Shopitize, LF.2.4 Leathermarket, 11/13 Weston Street, London, SE1 3ER. Our VAT number is 111514371. We are a limited company.

Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it with the exception of any third party trade marks or logos that we may reproduce on the site from time to time. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Reliance on information posted

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:
  • loss of income or revenue;
  • loss of business;
  • loss of profits or contracts;
  • loss of anticipated savings;
  • loss of data;
  • loss of goodwill;
  • wasted management or office time; and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.


This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

You acknowledge that we are an agent for any third party providers of services through our site. Any claims regarding any failure or breach with respect to the third party services offered through our site are limited to claims against the relevant third party service provider.

Information about you and your visits to our site

We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Uploading material to our site

Whenever you make use of a feature that allows you to upload material to our site (“Uploaded Material”), or to make contact with other users of our site, you warrant that any such contribution does not infringe copyright, database right or trade mark of any other person, is not likely to deceive any person and you indemnify us for any breach of that warranty.

In the case of you uploading a copy of a receipt to our site you also warrant that you are the owner of the receipt.

Any material you upload (including receipt data) to our site (save for personal data which will be processed in accordance with our privacy policy) will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our site.

We have the right to remove any material or posting you make on our site if, in our opinion, such material does not comply with the content standards referred to above.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice.

If you wish to make any use of material on our site other than that set out above, please address your request to shopitize@shopitize.com.

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Jurisdiction and applicable law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.


We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.

Your concerns

If you have any concerns about material which appears on our site, please contact shopitize@shopitize.com.

Thank you for visiting our site.


Find out how we use them to improve your online experience

Welcome to Shopitize. We have just
updated our system.

It is learning fast to understand products, but while doing so, occasionally it might not get things right. Please be patient while it learns and look out for exciting offers from your favourite brands in the near future.

Yeo Valley teams up with Shopitize

Dairy brand joins mobile rewards service’s list of partners.

Yeo Valley has today announced that it has become the latest brand to join the Shopitize mobile rewards platform.

As part of its bid to build greater brand awareness, the dairy firm has teamed up with Shopitize to offer rewards on its range of whole, semi-skimmed or skimmed milk, butter, sour cream, creme fraiche and natural probiotic yogurt.

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Innocent joins Shopitize rewards service

Brand’s full range of Veg Pots to feature in shopping platform.

Innocent Drinks has become the latest brand to join the Shopitize mobile shoppers reward programme, with all eight recipes in its Veg Pots range added to the shopping platform.

Read more
Consumers buying any of innocent’s Veg Pots at Sainburys and Tesco outlets will be able to claim back £1 on these purchases


All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers’ purchases at the checkout

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Shopitize – your smartphone is about to revolutionize the shopping business

Do you remember when shopping meant spending hours wandering around crowded stores to pick out the week’s necessities? Well the Internet changed all that by offering almost unlimited choice at the touch of a mouse button. We may still shop, but we’re now better informed and less inclined to accept retail prices at face value unless we have done an online comparison first.

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Danone tests Shopitize mobile couponing platform

Mobile shopping engagement specialists Shopitize today announces that Danone has become the latest big-name brand to sign-up for its unique brand-to-consumer mobile cashback couponing service.

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Successful Trial Prompts Shopitize To Widen Public Reach

Following three months of successfully delivering trial campaigns to their foundation user group for selected partners, Shopitize has reported back that its application has been a huge success.

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Philadelphia with Chocolate sends cash to smartphones

the Grocer

Philadelphia with Cadbury has become the latest brand to trial Shopitize’s mobile couponing app offering shoppers cashback deals via their smartphones.

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Kraft’s Philadelphia drives in-store sales with mobile cash back coupons

Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.

Kraft and other consumer packaged goods brands such as General Mills and Kellogg’s are testing the Shopitize app to offer exclusive deals to shoppers. Following a three-month pilot, the app can now be downloaded by any smartphone user in Britain.

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Kraft trials mobile cashback coupons for Philadelphia with Cadbury

Kraft is trialling cashback mobile couponing for its joint flavour Philadelphia with Cadbury following a tie-up with mobile shopping service Shopitize.

The aim is to use the coupon service to gather more insight into shopping habits and preferences to help shape its mobile marketing strategy.

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FMCG Research & Shopitize : “Shopitize analytics and insights will become the go-to resource for brands in discovering and gauging UK consumers’ shopping choices and behaviour” Graham Halling


Shopitize Shopper Engagement Platform Builds on Successful Trial Campaigns

15,000 downloads, zero mis-redemption of offers, unique real-time shopping insights – leading FMCG brands declare Shopitize trial an overwhelming success.  Visit www.shopitize.com

Following three months of successfully delivering trial campaigns to their foundation user group for selected FMCG partners, the results have surpassed expectations and leads shopping innovator Shopitize (www.shopitize.com) to now widen their grocery app service to the entire smartphone-owning public.

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Boozing Britain - Does Dry January Really Exist?

An overindulgent festive season often sees us vowing to hit the gym and eat more healthily come January, but how long do these good intentions usually last? 

Amongst the leftover Christmas chocolates and party snacks, booze is often the next thing to be given the heave ho; but in fact this so called 'dry January' actually only lasts a mere 14 days, according to figures released by Shopitize who collate data about what shoppers are putting into their baskets.

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Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback

Secret Valentine’s Cashback

Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback


What’s the perfect Valentine’s Day combination? Impressing your loved one with fantastic presents and saving some money in the process?Well Shopitize (www.shopitize.com) has a secret it would like to share and it promises not to let your other half know that you cashed-in on their Valentine’s Day gift! Using its money-saving mobile couponing app, especially for February 14, loved-up savvy shoppers can now get £1 cashback on a box Ferrero Rocher chocolates.

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Mobile Couponing Is Changing How We Interact With Brands

« Shopitize is a company which is now two and a half years old,» began Alexey Andriyanenko, co-founder and managing director of the company. In the small space of time, Shopitize has managed to launch an application and to convince a lot of British customers that couponing in back in fashion. Shopitize was founded by Andriyanenko, together with Alan Griffiths, now Executive Chairman, an experienced entrepreneur and formerly a Minister for the Australian government, and Irina Pafomova, also co-founder and managing director, and a former investment banker.

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Research / Booze ban busted – ‘Dry January’ does not exist

We all start the New Year with the best of intentions – but the very latest shopping trends show that ‘dry January’ actually only lasts for two weeks at most

Over indulgence over the Christmas and New Year period usually signals a January detox where we all promise ourselves to stay off the booze and eat more fruit and veg. This coincides with a dusting off of the gym membership along with a vow to shed those festive pounds.

However, even the best of intentions come unstuck at times and this is exactly what the latest shopping trends provided by mobile couponing specialists Shopitize (www.shopitize.com) illustrate.

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Couponing Gets Fashionable In 2013?

You might associate couponing with 60s housewives or a certain TLC show, but couponing is set to get big in 2013.

The emergence of mobile couponing combined with a widespread economic crisis in Europe, has led many to rely on the once-paper tickets to help with their monthly budget.

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General Mills sees mobile couponing as key to growth

General Mills is putting mobile couponing at heart of the marketing strategies for brands such as Haagen Das and Old el Paso as part of a plan to integrate the burgeoning channel further into its digital marketing mix.

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Jus-Rol Signs Up to Shopitize

Pastry brand Jus-Rol has become the latest brand to team up with Shopitize to offer discounts on many of its high-quality pastry products. Other brands on board include Kellogg’s, United Biscuits, Aunt Bessie’s and Little Dish.

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Little Dish joins Shopitize to offer discount coupons to mobile shoppers

Children’s fresh food brand Little Dish has joined Shopitize’s brand-to-consumer cashback mobile couponing service, to offer discounts to mobile-savvy shoppers.

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Get Exclusive Money Saving Offers (wherever you shop) on your Mobile Phone

I’ve been hearing a lot about Shopitize recently. It’s another FREE app that helps you save valuable pounds on your every day shopping

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Aunt Bessie’s joins Shopitize’s unique mobile couponing trial

“The Shopitize mobile couponing channel has the potential to bring about a land shift change in the way that brands connect with consumers” / Aunt Bessie’s Brand Manager, Helena Blincow.

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United Biscuits outlines mobile vision

United Biscuits has vowed to make mobile promotions a more prominent part of its marketing mix after hailing the “better than expected” response to a mobile couponing cashback service it is trialling.

The biscuit business is working on a series of mobile marketing initiatives that it says will put smartphones at the centre of its brand building activity on social networks, in-store and online.


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The Walk of Shame


“No voucher sir? I’m sure the lady over there has one”

The waiter looks at me as if I’m an alien. I really don’t have one I reassure him. “No voucher sir? I’m sure you can find one on your phone? Or the lady over there has a spare one.”

Yep. I’ve just had to do the walk of shame


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Will 2013 see the end of paper couponing fraud?

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year.

Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually 100% fraud-free.

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“First mobile couponing that operates right across retail” - Sam Blunt, Kellogg's UK

Shopitize has begun piloting a mobile couponing app that lets British shoppers get cash back on their Jaffa Cakes and Coco Pops.

The firm has signed up Kellogg’s and United Biscuits for a thousand-strong pilot of its couponing service this month, enabling participants to receive up to 50% off on items including McVities Jaffa Cakes, Special K and Pringles.

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Kellogg’s, United Biscuits first to trial Shopitize mobile couponing


Kellogg’s and United Biscuits have become the first brands to sign up and trial Shopitize’s patented brand-to-consumer cashback mobile couponing service. 

A group of over 1,000 UK shoppers are now receiving coupon deals from Kellogg’s and United Biscuits via the Shopitize service, which went live on November 14 2012.

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Kellogg's and United Biscuits trial mobile cashback scheme

Brand Republic: Connecting advertising, marketing, media & PR

Kellogg's and United Biscuits are backing a new mobile couponing service that allows users to scan receipts to receive cashback.

The Shopitize app, which is available on iOS and Android devices, enables users to scan their shopping receipts and receive discounts from participating partners.

As part of the deal, users will receive 50% cashback on the price of products including McVitie's Jaffa Cakes, Special K and Crunchy Nut cereals.

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FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service


Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

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Shopitize Shows the Advantages for Brands and Consumers in a Data-Transparent Society

Shopitize Ltd is coming forward as a supporter of data transparency acts, such as the UK Government's midata initiative and the National Strategy for Trusted Identities in Cyberspace (NSTIC) in the US.

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Research Guru Hails Cisco’s BIG Shopping Nomination

Sees Shopitize’s technology and apps as the perfect tool for consumers to better analyze their purchasing activity.

Earlier this week, Cisco announced that shopping revolution start up Shopitize had been selected as one of twenty semi-finalists for its British Innovation Gateway (BIG) Awards.

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Cisco BIG Awards Shortlist Announced

29th May 2012 – United Kingdom - Twenty businesses from across the UK have been shortlisted for the Cisco BIG Awards today, as Cisco completes the first stage of its hunt to find Britain's most inspiring and innovative start-ups and SMEs.

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Shopping Innovator Shortlisted For BIG Award

Shopitize selected as semi-finalist for the Cisco British Innovation Gateway (BIG) Awards.

London-based start up Shopitize is delighted to announce that it has been selected as a semi-finalist in the Cisco BIG Awards. 



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Refreshed Wellbeing takes on digital strategy for Shopitize

Digital communications and media agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize...

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Irina Pafomova, Co-founder Shopitize: Disrupting the UK; Next, The World!

Irina Pafomova is Co-founder & Company Director of Shopitize Ltd, a company which is currently making waves across all British business sectors with its market disrupting proposition to directly connect consumers with brands they love the most.

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Shopitize appoints JWT as strategic adviser

Shopitize, the platform which allows consumers to manage and then later earn rewards on their shopping by uploading photos of their grocery receipts, has appointed marketing agency JWT as strategic adviser.

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Shopitize Set To Revolutionise UK With New Savvy Shopping Experience

Revolutionary website and app creates whole new kind of Smart Brit shopper. Shopitize.com is a free and innovative platform designed to make managing shopping fun and easy - by applying powerful smartphone technology to the humble shopping receipt.

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Shopitize Android app review

Shopitize aims to let consumers manage how they shop, and it largely succeeds says Matt Warman.

According to the founders, Shopitize “will turn your smartphone into your own personal shopping assistant offering the ultimate in ‘smart AND savvy’ shopping”

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Shopitize to unite consumers and brand

Web and mobile platform Shopitize has the power to help brands better understand consumer spending habits across channels at the individual-product level, as well as the ability to provide more targeted offers.

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Shopitize wants to gamify high street shopping

UK start-up lets users scan and upload till receipts in order to get rewards.

Their big idea is to give consumers access to offers while brands get a better understanding of customer spending habits.

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Apps Rush: Wrapp, Shopitize, Kinoma Play, Photosynth, The Beerdog, Glitch HQ, Frank Turner, Rolex and more

What's new on the app stores on Tuesday 13 March 2012  

A selection of 12 new apps for you today

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New start-up aims to connect brands to shoppers via smart phones

A new start-up business is aiming to connect big-name brands and consumers via smart phones

Shopitize users will use smart phone technology to snap photos of shopping receipts to upload to the Shopitize website.

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Shopitize has appointed Whoosh PR for its company launch

Shopitize is an innovative new start-up with a vision to connect big-name brands and consumers via smartphones. 

It was founded in 2010 by tech entrepreneur, investor and former Australian cabinet minister Hon. Alan Griffiths, former banker Irina Pafomova, and former management consultant Dr. Alexey Andriyanenko...

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Start-up Shopitize appoints Whoosh PR to help launch

Shopitize, which lets users take photos of their shopping receipts and upload them to see tailored offers and rewards, has appointed Whoosh PR to help with the company launch.

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The Shopitize Story

Today’s economic climate is putting increasing pressure on everyday spending. But one London (and SMILE) start-up company, Shopitize, is working to save people time and money by better managing their regular shopping...

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Hugh Paterson CEO Whoosh PR
Juliet Chen Marketing Manager